Heritage Italian sport brand Diadora and iconic NYC sneaker retailer Extra Butter take an avant-garde approach to footwear with the collaborative sneaker drop S8000 “Giallo 2.0,” which pays tribute to the Italian horror subgenre known as the “Giallo” film – notable classics include Blood and Black Lace, Deep Red, The Bird With the Crystal Plumage, and Suspiria.
The S8000 Giallo 2.0 will be exclusively launching at Extra Butter in-store Friday, January 27th at 11AM and online at extrabutterny.com on Saturday, January 28th at 9am EST.
“The term Giallo literally translates to yellow, which was originally a literary reference to yellow colored paperbacks of Italian mystery novels in the 1930s that focused on themes that
influenced a movement for Italian filmmakers decades later,” says Extra Butter Creative Director, Bernie Gross. “Unlike the classic American slashers that relied on gore and jump-scare tactics, Giallo films were more psychological and featured highly styled cinematography. The use of vivid colors that contrasted darker, macabre scenes became the inspiration for designing the S8000’s color story.”
Made in Italy with attention to high craftsmanship, the Extra Butter x Diadora S8000 “Giallo 2.0” retails at $240 USD and features a striking, multi-color palette on premium-quality pig suede and leather accents. The tongue and footbed is embellished with ornate geometric accents which hardcore horror fans will recognize as deep cut Giallo film references. Ranging from sizes US 6-13.5, the sneakers will be presented in a special edition package box and hang tag.
In tandem with the sneaker’s release, Extra Butter will be launching a new collection of private label apparel that highlights the same Giallo theme. Catering to horror fans through a classic
streetwear lens, the collection will include an assortment of tees, long sleeves, hoodies and headwear. The pieces will each showcase obscure graphic references to some of Bernie Gross’
favorite Giallo film moments.
Be sure to check out the Extra Butter x Diadora S8000 “Giallo 2.0” and EB apparel collection on January 27th 11AM EST in-store at Extra Butter, and online at extrabutterny.com on Saturday, January 28th at 9AM EST.
The post Extra Butter and Diadora Pay Tribute to Giallo Horror Classics With Sneaker Release This Week appeared first on Bloody Disgusting!.