The marketing for Tim Burton’s Beetlejuice Beetlejuice is kicking into high gear, with everything from new toys to apparel, Halloween decorations, and even Beetlejuice-themed Keebler Fudge Stripes cookies headed our way in the coming weeks. Officially announced this morning, soda company Fanta is summoning Beetlejuice with his own limited edition flavor!
The “Haunted Apple” flavor from Fanta is headed to grocery store shelves on August 12, with collectible Beetlejuice Beetlejuice-themed cans of regular Fanta flavors also being offered up.
The characters played by Jenna Ortega, Winona Ryder, Willem Dafoe, Catherine O’Hara and Monica Bellucci are featured on the collectible cans of orange, strawberry, lemon, pineapple and grape soda, while Michael Keaton’s Beetlejuice represents the Haunted Apple flavor.
The official press release details, “Fanta® is summoning Beetlejuice with his own Limited-Edition Fanta® Beetlejuice flavour, with the packaging showcasing the titular character himself, played by Michael Keaton. The new product offers a unique flavour expression and the iconic black-and-white striped design associated with Beetlejuice, available for a limited time.
“The full Fanta flavour range will receive limited time makeovers featuring the Beetlejuice Beetlejuice characters, including (range varies by market) Orange – Astrid (played by Jenna Ortega), Strawberry – Lydia Deetz (played by Winona Ryder), Pineapple – Delia Deetz (played by Catherine O’Hara), as well as Grape – Delores (played by Monica Bellucci), Lemon – Wolf Jackson (played by Willem Dafoe) and Strawberry Kiwi – Bob (the Shrinker!) Products feature a QR code that can be scanned for access to exclusive physical and digital experiences, including the chance to win tickets to catch the new movie Beetlejuice Beetlejuice in cinemas.”
Dana Nussbaum, Executive Vice President, Worldwide Marketing at Warner Bros. Pictures comments, “We are so thrilled to be bringing the wildly imaginative and ghoulishly creative Beetlejuice Beetlejuice to theaters this September and are proud to partner with Fanta® on this character’s long-awaited return to the big screen. Fanta® is a brilliant collaborator and has delivered a truly inventive spin on their product with a limited-edition lineup that pairs perfectly with visionary filmmaker Tim Burton’s iconic creation.”
Ibrahim Salim Khan, VP Global Category Strategy, Fanta adds, “We’re excited for fans to try out our special new Fanta® limited edition flavour – an unmissable extension of the Fanta® range. There’s more to come with this iconic partnership, so keep an eye out for a series of Beetlejuice-themed experiences that will be rolled out throughout September and October, so you can get up close and personal with the film of the season.”
Tim Burton’s sequel Beetlejuice Beetlejuice is headed to theaters on September 6.
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