There’s no understating the impact that the now-defunct Macromedia Flash had on the animation industry. Sure, the cheaper production value and recycled frames resulted in a noticeable decline in quality in some areas (even if that was usually due to studios overworking animators), but it also meant more democratic access to cartooning tools and more varied creators working in the field.
This ultimately led to an explosion of offbeat projects that would have previously been unfeasible to produce on regular TV networks. The rise of widespread internet access also gave these unusual cartoons a chance to connect with international audiences, marking a unique moment in animation when independent creations could compete on near equal footing with titans like Nickelodeon and even Cartoon Network.
One of the most iconic projects of this early 2000s boom came in the form of Mondo Media’s unexpectedly violent Happy Tree Friends, a mean-spirited parody of cute and cuddly early childhood cartoons. And while the popularity of Cuddles, Giggles, Lumpy and company has undoubtedly waned since the heyday of flash animation, I‘d argue that Mondo’s twisted satire remains one of the most influential pieces of internet culture out there.
Although Happy Tree Friends became a pop culture giant during the early-to-mid 2000s, it originally began as a product of late 90s cynicism, with the concept sprouting from a series of ironic sketches by children’s book author Rhode Montijo. Fellow Mondo Media employees Aubrey Ankrum and Kenn Navarro then helped to develop the idea into an animated short which featured primitive versions of the now-iconic characters.
Nothing like a memorable recurring cast to repeatedly slaughter!
Naturally, the short was so successful that Mondo Media soon commissioned a complete series that would be posted online. The rest is history, with the show debuting in 1999 and breaking internet records with numbers that are still mind-blowing over two decades later. This is even more impressive when you consider that these were pre-YouTube times, when viewers had to actively seek out specific websites in order to watch these animations instead of finding them all in a convenient media hub.
This surge in popularity led to the shorts being shown at film festivals and even late-night television specials. And much like the hyper-violent trading cards that once parodied child-oriented entertainment, Happy Tree Friends also became an ironic hit among kids of an edgier persuasion. Schools would often enforce an HTF ban thinking that the show was some kind of youth-corrupting phenomenon, believing that it was targeted towards kids simply because it was animated.
That’s actually how I first came into contact with the show, as it was an unwritten rule of the playground that if adults didn’t want us to see something, it had to be good. Of course, looking back on it now, the show is filled with dated attempts at humor and even some questionable stereotypes (I mean, the exaggerated depictions of PTSD aren’t doing anyone any favors), but this kind of thing was par for the course for this kind of online shock humor at the time.
After all, the appeal of the show was watching these cutesy characters undergo inhuman punishment, and you’ve got to admit that we got that in spades. I mean, certain moments (like Petunia shaving off her own skin with a vegetable peeler or Flippy going batshit crazy whenever he’s confronted with anything even remotely related to warfare) are forever burned in my retinas, and it’s easy to see why this kind of controversial content became an early internet viral hit.
And while the focus of Happy Tree Friends was always the absurd dark humor, there were plenty of obvious horror references and nods to the scary movies that inspired many of these random acts of violence. From a black and white parody of The Hitcher to George A. Romero-inspired promos and episodes literally named after horror flicks (like the obvious Friday the 13th), there’s plenty of fun to be had here for horror hounds on the lookout for Easter Eggs.
We all agree that Flippy was the best, right?
Like any commercial success, HTF also ushered in waves of imitators and successors in the form of other popular adult-oriented internet cartoons (with some of them coming from Mondo Media itself, like the equally-successful Dick Figures). The show would also undoubtedly influence future programming blocks of Adult Swim, which has been re-using the “recontextualizing children’s media with elements of horror” trope as recently as their 2022 April Fool’s special featuring Learning with Pibby.
Unfortunately, online animation would eventually become less profitable once media giants started to reward creators according to watch times rather than overall views. Plus, this kind of crass humor started to become less popular among younger generations, which led to a steady decline in viewership. One might also argue that HTF’s original audience simply grew up and moved onto more mature adult entertainment, be it animation or otherwise.
Happy Tree Friends was never technically canceled, with new episodes being produced as recently as late 2016, though it’s clear that the show and its characters are nowhere near the level of fame they were back in the early-to-mid 2000s. There have been rumors of a potential comeback, but I see the show’s premise as a true product of its time – so maybe we should simply let current animators come up with a more zeitgeist-appropriate successor instead.
Revisiting Happy Tree Friends nearly a quarter century later can be a little rough; the animation itself isn’t as smooth as it was in my memory and the gratuitously cruel violence can often come off as off-putting and problematic instead of entertaining, but the show can still work as a gory snapshot of a particular moment in internet history. Newcomers likely won’t see the show as anything more than a dated novelty akin to early rage comics, though that doesn’t mean that HTF isn’t deserving of merit for its part in popularizing adult-oriented animation.
And after all these years, I’m still trying to get that silly theme song out of my head.
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