It’s been a long time coming, but for the first time ever, Hasbro is bringing mass customization to fandom, allowing fans to become part of their favorite stories.
Formlabs Factory Solutions team collaborated with Hasbro on the Hasbro Selfie Series project — a groundbreaking endeavor to use 3D printing to create personalized action figures, manufactured at scale.
In the near future, you’ll be able to immortalize yourself in plastic form as not only one of the Ghostbusters, but any of the following franchises: Marvel, Star Wars, G.I. Joe, Power Rangers, and more.
The best piece of news is that the goal was to make this affordable for all fans. This video details the plans, the quality, and how they’re making this incredible product happen.
“To the fan, we’re delivering one figure. There’s nothing mass about it. You’re going to get the figure you want, with the hairstyle that you want, with your face on it. You are becoming that action figure,” says an excited Brian Chapman, Head of Global Design and Development Hasbro.
Get ready to order your own this coming fall!
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