I find the majority of marketing irritating as it’s hard to find relevancy between an ad and the actual product, especially when most of these companies are just trying to be weird (I’m still perplexed by the UFO Oreo).
When it comes to “The Witcher”, Netflix has cooked up one of the most genuine promotions I’ve seen in years. In celebration of Season 2, arriving on the streaming service tomorrow, Netflix has collaborated with Old Spice on a line of new scents inspired by the series.
It’s a perfect collab being that “The Witcher” takes place “long, long ago” where there was no Old Spice Swagger “so everybody had B.O.”
If you want yet another layer, allspice root is an important alchemy ingredient in the game, which makes this even more hilarious.
Here’s the spot that’s begun airing, while the website details all of the available scents.
“No one can run / No one can hide / From the perils of B.O.”